Monday, January 4, 2010

Definition: Corporate Sustainability

Corporate Sustainability is a proactive, holistic strategy that necessarily creates shareholder value by reducing material inputs and waste stream outputs while maintaining productivity.

Executive management ordains Environmental Sustainability as a deliberate business strategy to ensure the capacity of the enterprise, as part of an integrated natural system of limited resources and limited capacity as a waste sink, to endure in perpetuity. Sustainability will be, either as part of an explicit corporate mandate or as a direct and necessary dividend of corporate action, an instrument of value creation to the “triple bottom line” of profit, people and planet. 

Corollary: ES may result in efficiency improvements ("doing more with less"), but is benchmarked against maintaining current productivity levels and revenue.